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About Our Ads

Third-party advertisements on The Animal Rescue Site

Why Am I Seeing Advertising on Your Websites?

While visiting the GreaterGood family of websites, you will see advertisements. We appreciate your interest in learning more about how and why we use these ads. As a company that’s given more than $30 million to charity over the last ten years, we’re always looking for ways to maintain our operating expenses without cutting into our charitable donations. Our site-appropriate ads do three things:

  • Raise money for our charitable partners;
  • Underwrite our operating expenses so we can give more*;
  • Advertise our retail merchandise — which also supports our charity partners!

*Note: 100% of the money you donate via our Gifts That Give More™ program goes to charity. The operating costs, such as bank fees for processing credit cards, are paid for by GreaterGood.


What Kind of Ads Can I Expect to See?

Sponsor Ads:

Our site sponsors are partners in our mission to connect people to the charitable causes we support worldwide. When you visit any of our websites and press the Click-to-Give button, you’re taken to a Thank You page where you’re shown small ads placed by sponsors who specifically support our company mission. We tabulate the number of people who view each ad and bill the sponsor for each ad impression. We give 100% of sponsor advertising fees from these ads to our charitable partners.

GreaterGood Retail Ads:

Just as our Click-to-Give websites say: Our store helps more! We’ll show you ads for merchandise we think you’ll like (such as pink ribbon apparel for our Breast Cancer Site visitors, or paw print jewelry for our Animal Rescue Site fans). A portion of the proceeds from each item sold provides even more money for our charitable causes.

Network Ads:

You’re probably already familiar with ads from networks such as Google AdSense which appear all over the internet. Anytime you see an ad on one of our sites with a triangle icon and the words “AdChoices,” you’ll know the ad originates from Google AdSense or another network ad partner. These dynamic ads are specifically chosen by our network partners to be of interest to you. GreaterGood does not select which network ads appear on our websites.

If you prefer, you may opt-out of Google’s targeted advertising at any time by clicking here and following the instructions.

What to do if you see an offensive ad:

We do not accept advertising for gambling, animal breeders, pornography, liquor, firearms, or tobacco products. We do not accept ads we believe to be deceptive, ads from spammers, politically charged and biased ads, or ads inappropriate to our mission. However, we do run network ads, and while we try to block ads that violate our standards, some ads are not screened before they run and there may be occasions when inappropriate ads are shown.

The best way to help us block an inappropriate or politically charged ad is to send the URL and a screenshot of the ad to customerservice@greatergood.com. You can right-click the ad to copy the URL, and you can use the "snipping tool" in Windows or command+shift+4 on a Mac to activate a selection tool that will create a screenshot. With this information, we will be much better equipped to find the offending advertiser among the many legitimate ads that appear, and block it from our sites. We genuinely appreciate your help, and value your feedback.

Thank you for your interest in GreaterGood and our efforts to make the world a better place through charitable giving. If you have further questions or concerns, please don’t hesitate to email our Customer Service department at customerservice@greatergood.com.

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