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Teaming up with the Petfinder.com Foundation and What You Can Do video, The Animal Rescue Site launched a “$50K In 50 Days” campaign to support Petfinder programs that benefit shelters and rescue groups. The campaign launched on July 9, 2012, at http://www.theanimalrescuesite.com/Give5.
Urging visitors through YouTube, Facebook, Twitter, and the website to give just $5 to support animal rescue, the donations received exceeded $16,000 by Wednesday, July 18, as documented in this video:
All donations received through this $5 Gift That Gives More [tm] will go to the Petfinder.com Foundation. The Foundation estimates that $16,000 can vaccinate 8,000 rescued pets, feed 3,000 rescued pets, increase the chance of adoption of 1,600 rescued dogs through training and enrichment, provide 1,600 raised shelter beds to get shelter dogs off the cold hard floor, or make 300 outdoor pens for dogs and cats to stretch their legs and get much needed exercise.