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Humane Society takes action against false advertising in fur industry

The Humane Society of the Unites States (HSUS) recently filed a complaint after identifying an "epidemic" of false advertising in the faux fur industry.

Retailers such as Dillard's, Neiman Marcus, Gilt Groupe and Barney's are among those named in the petition that the HSUS has filed with the Federal Trade Commission, stating that they have been selling "faux" fur items that contain real fur.

Independent laboratory testing determined that many of the products by designers such as Marc by Marc Jacobs, Elizabeth and James by Mary-Kate and Ashley Olsen and others that are sold at these retailers are labeled as containing fake fur when they actually contain real animal fur.

"Consumers have a right to know what they're buying, but many major retailers just don't seem to care if consumers are deceived, even though real fur is something many consumers are determined to avoid," said Jonathan R. Lovvorn, senior vice president and chief counsel for animal protection and litigation for the HSUS.

The legal petition alleges that the practices of the listed retailers mislead consumers, increase customer confusion about types and origins of fur used in fashion, and violate the federal Fur Products Labeling Act.
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