Makeup manufacturer L'Oreal recently put $1.2 million toward chemical tests that could save animals
from being the subjects of trials of cosmetics, AFP
The money was given to the Environmental Protection Agency (EPA) to promote research on an EPA toxicity testing system called ToxCast. Using this method, thousands of chemicals can be screened for safety without the use of animals. The research will determine whether ToxCast can be used more widely, eliminating the need for animal testing.
However, the company, like many of its competitors, still relies on animal testing to ensure the safety of a large number of its products, which range from shampoos and lotions to mascara and eyeshadow, according to the Daily Mail
Still, L'Oreal is ahead of many of its peers in terms of ethics. The company was recently named one of the 2012 World's Most Ethical Companies by the Ethisphere Institute, a business ethics thinktank. In 2000, the company was one of the first in France to establish a Code of Business Ethics and to appoint a Group Director of Ethics in 2007. Laurent Attal, the executive vice-president of L'Oreal's Research and Innovation, told AFP that the company has invested in animal-free toxicology for more than 30 years.