Photographer's work increases dog adoptions at shelter
Sep 20, 2011
When pet photographer Teresa Berg decided to volunteer to take new photos of dogs at a local shelter for their online profiles, it resulted in a 100 percent increase in adoptions at the shelter, PopPhoto.com reports.
CBS News reported that thousands of dogs are euthanized every year, and bad marketing - that is, bad photos posted online - may be to blame. Many online photos of pets for adoption are low-quality, taken on a cell phone, or show the dog in an unflattering light, inside a cage, or with eyes glowing from the flash, the news source reports.
"I cant stand that thought, of, for want of a good picture, a dog goes homeless," she told CBS News.
Every single one of the dogs that she photographed at the Dallas Fort Worth Dachshund Rescue got adopted in record time, and adoptions at the shelter went up 100 percent, the news source reports.
"Pictures make a difference," shelter director Kathleen Coleman told the news source.
Berg is now training volunteers from other rescue leagues and shelters to photograph dogs more attractively, and is persuading other photographers to volunteer their time, too.
"If every photographer just took in one rescue group, we could save so many dogs, we really could," Berg told the news source.