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After nearly two decades of campaigning, flash mobs (like the one shown below), and grassroots organization, animal lovers celebrated the European Union's ban of all cosmetics tested on animals. This ban goes into effect on March 11.
Ethical beauty retailer The Body Shop and nonprofit organization Cruelty Free International announced today the end of the import and sale of animal tested cosmetic products and ingredients throughout the European Union.
"This great achievement in Europe is only the closure of one chapter. The future of beauty must be cruelty free," vowed Paul McGreevy, International Values Director at The Body Shop.
"Now we will apply our determination and vision on a global stage to ensure that the rest of the world follows this lead," added Cruelty Free International Chief Executive Michelle Thew.
Both organizations have stated that the next step will be to force China to end animal testing on cosmetics made there.