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A new report by the consumer advocacy group CHOICE reveals just a few of the deceptive practices used to market cosmetics. A broad survey of products found that many corporations employ friendly images and ambiguous language to falsely suggest the product is cruelty-free. Companies tempted by the growing Chinese market (and the promise of profit) must submit samples for animal testing. As the report concludes: "just because they've put a bunny on it, doesn't make it 'cruelty free'."
Goal: 50,000 Progress: 34,617
Sponsored by: The Animal Rescue Site

Multinational corporations must contend with different and often conflicting sets of standards when it comes to dealing in foreign markets. In many cases, executives face a difficult decision: concede to local laws and regulations or stand by basic principles of animal welfare. When antiquated regulations demand animal testing, companies often capitulate rather than lose access to that market and, consequently, those profits.

As a result, millions of animals are exposed to a series of painful tests each year, often resulting in death. In this time of technology and innovation, there are several compelling alternatives to animal testing, such as 3-D human skin, computer models, and test tube cell tests.

Urge major cosmetic companies to adopt non-animal testing and pledge to buy only cruelty-free products!

Sign Here

Dr. Herbert Fisk Johnson III, Chairman & CEO of S.C. Johnson & Son, Inc.
Mr. Robert A. McDonald, Chairman, President & CEO of Procter & Gamble
Mr. Alex Gorsky, CEO of Johnson & Johnson

As corporations with a global reach, you are preeminently positioned to affect positive change throughout the world. By choosing to continue using animal testing methods, however, you choose to perpetuate a cruel and unnecessary practice.

The reality is animal testing methods are obsolete. There are many different ways to conduct chemical tests that don’t harm living beings, like the use of 3D human skin or test tube cells. These modern alternatives are more reliable and less costly.

Put simply, there is no reason for you to continue to harm and kill innocent animals. Many corporations have adopted cruelty-free testing procedures and I urge you to do the same. Until you do, I will not buy any of your products.

Petition Signatures

Jun 28, 2016 Donna Selquist
Jun 26, 2016 Maria Basilico
Jun 26, 2016 Natalie Bieniarz
Jun 26, 2016 oscar naccarato
Jun 22, 2016 Jieun Bak
Jun 22, 2016 Charlotte Gressett
Jun 22, 2016 karine tremblay
Jun 21, 2016 Patsy Margaroli Animals are not objects to use as we please... stop using them: this is abuse !!
Jun 21, 2016 Isabella Hamilton
Jun 20, 2016 Rita Hammond
Jun 19, 2016 Emmanuelle Lassalle
Jun 19, 2016 SANDRA VITO
Jun 19, 2016 RENATA FLIS
Jun 19, 2016 R Elaine Evans
Jun 18, 2016 Kenneth Rinard
Jun 18, 2016 Margaret Ellis
Jun 18, 2016 Katarina Lang
Jun 18, 2016 Elena Fedotova
Jun 17, 2016 vanessa orozco
Jun 17, 2016 Evi Amormino
Jun 17, 2016 Susan Babbitt
Jun 17, 2016 Debbie Wolf
Jun 16, 2016 Marianne Muijtjens
Jun 16, 2016 Alexa Hilaire
Jun 16, 2016 Jennifer D'herckers
Jun 16, 2016 rosette putzeys
Jun 16, 2016 Alice Turlo
Jun 16, 2016 Petra Egging
Jun 16, 2016 Evangelia Moraki
Jun 16, 2016 ecaterina megyes
Jun 15, 2016 Lotta Larsen
Jun 15, 2016 Sherry Horne Taylor
Jun 15, 2016 Rob Croft
Jun 13, 2016 JACQUELINE WATSON Out of all the companies that have masqueraded as being cruelty-free — and the list is long — L’Oreal wins the grand prize. Read more at
Jun 13, 2016 Jessica Trotti I already do unless the products are not marked with the real proper research and information about the way the product is made. I don't know what happened to the whole idea of honesty is the best policy.
Jun 12, 2016 Megan Odle
Jun 11, 2016 sharon gooding
Jun 11, 2016 susan jacobs These CEO's should have to endure the same testing as the animals. Maybe then, they'd choose morals and compassion over cruelty. Since using other methods are less costly, these people must enjoy inflicting pain.
Jun 9, 2016 Tracy Schalk
Jun 8, 2016 Ken Martin
Jun 7, 2016 Wendy Rushatz
Jun 7, 2016 Catherine Forsling
Jun 7, 2016 Rita Norton
Jun 7, 2016 Kathy Wall
Jun 6, 2016 Barbera Libis
Jun 5, 2016 Helga Kordjukova
Jun 4, 2016 Kathleen Fernandez
Jun 4, 2016 Jennifer Kullmann
Jun 3, 2016 (Name not displayed) They feel pain just as we do. Just as intensely. Have a heart.

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